Gary Vaynerchuck, or GaryVee, is a Belarusian-American immigrant entrepreneur who is a leading authority on digital marketing and social media. He got started in business at a young age when working in his parent’s liquor store. He expanded the family business from $3M to $60M through building a YouTube Channel called “Wine Library”, where he educated consumers about wine and then pioneered the e-commerce wine business. Since then, he has started a communications and marketing company, VaynerMedia, and is branching into sports marketing and management through his company VaynerSports. He uses his Podcasts and YouTube shows to share his learnings and consult other entrepreneurs on their own path to happiness. He has a few books that we recommend for entrepreneurs: Crush It, and its sequel, Crushing It.